About Power Your Launch

smart founders make better businesses

Poweryourlaunch.com is an education-centric company offering online courses, coaching, and digital products to help entrepreneurs streamline their sales, close the skill gap, and to scale their businesses effectively.

Founded by Abu Fofanah, we are on a mission to enable to you build sustainable, impactful business that thrives in today's digital landscape.

The story of how we served over 10,000 entrepreneurs

Power Your Launch was started with a singular mission in mind.
Our story starts 6 years ago... learn about how we got started.

December 2018
Founder Abu was sitting at his mentors dining room table trying to figure out what he would do next with his life. He just left working on Wall Street and the options were to continue studying for his MBA or transform his side hustle to what would become the early versions of Power Your Launch.
February 2019
We went from our first cohort to having four cohorts up and running within a few weeks. We were building the product but testing what worked for our students.

Prior to launching Power Your Launch, there were a few failed attempts at running a cohort based model.

“You have to understand this was just an idea and to be honest, I was still testing out the idea to see if people actually wanted to be taught how to fish for themselves. In my original plan, I thought the business would last 1-2 months. But after the second month, I realized the demand kept increasing. People wanted to learn how to grow their business online and I knew how to help them.”

Abu, Founder and CEO of Power Your Launch

April 2018
We have over 1,000 new members joining and we're quickly growing.

“We went from vetting people who wanted to join to now allowing people to join without the vetting process. We also began running live weekly webinars to talk to 100 people at a time instead of 1 to 1 phone calls to get people to join."

Abu, Founder of Power Your Launch

June 2019
Abu has his first public speaking engagement in front of about 500 business owners about the company, how it's helping entrepreneurs and their results.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

December 2019
Officially crossed $1,000,000 in sales mark in the business.

I was sitting in the backyard of my neighbors house when the millionth sale came in. This was a big milestone because it validated my idea and it was a sign I was on the right path. I could now make an even bigger impact by expanding my reach to serving even more people. Also, our students had made over 20 million in sales total since enrolling.

Power Your Launch

verb

[pow-er your launch]
To take action towards daily goals to accomplish a bigger goal.

February 2020
Now Hiring: the business goes from 1 person to a team of people to help support the mission: "to serve business owners and woman owned brands make more sales online." Our next goal was to serve 10,000 business owners.
December 2020
🚀 Relaunch a global product
Power Your Launch begins scaling and growing.

To do this we had to update our entire curriculum and begin serving clients from around the world. The PYL team had to go from a U.S brand to a Worldwide brand.

2024+
After serving 10,000 students, Power Your Launch received a feature from Forbes. We continue serving business owners from around the world. We're currently working towards serving 1 Million new entrepreneurs.

“Power Your Launch has a great opportunity to continue serving entrepreneurs from around the world. In order to do that, we had to break down the business to rebuild it from ground up only focusing on the essentials. Sometimes as you begin to grow, you think you need to add more things but in reality, you need to subtract more things and focus on the core competencies of your offer. We will continue serving more people if we make sure we are creating a great product."

Abu, Founder of Power Your Launch

Today
Today Power Your Launch is the largest growing marketing accelerator focused on teaching entrepreneurs the skills to market and monetize their business online - we truly believe smarter founders build better businesses. Our next goal is to help 1,000,000 entrepreneurs worldwide.

Let's work together!

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